Used as one of the most popular promotional collateral – calendars have elements enough to inform, enthuse and remind people of a brand. Immediately, as it comes to light for calendar printing, a lot of confusing suggestions available on the Internet can damage a profound marketing campaign. In the following, we cover a few yet pertinent points relevant to this genre of marketing.
1. Pick a gentle theme
An obsession with flashy corporate designs hasn’t yielded well, not at least with the users. Relatable themes, artistic expressions or inspiring designs are likeable and noteworthy. Pick a well-thought theme that has a consistent yet relatable look for the whole year.
2. Image selection
In alignment to the above recommendation, keep image selection as a top-notch option to connect. Avoid messy, multiple and chaotic designs to confuse people or to say misrepresented imaging. Choose only high-resolution and premium quality images for the same.
3. Important days & portfolio
What are the important days for your business and customers? Specify those dates that have an event or special occasion, so as to put a reminder for the customers. Also, each page can have a marketing element about your products & services without being too noisy or dramatic.
4. Stock & coating
We refer to paper stock and coating for a varying number of reasons, but most importantly – durability and feel. Imagine a premium quality calendar on a wall for a year that constantly sends out positive vibes.
5. Environmentally friendly options
The world loves environment yet denounces preserving it. You have this wonderful opportunity to choose sustainable and environmentally-friendly options available.
We’d suggest you to hire professional graphic design in MA to have a complete professional calendar for promotional campaign needs.
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